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Journal Articles

Strengthening manufacturers’ influence in triadic channels: leveraging relationships with indirect customers

Chih-Wei Lin, Lei-Yu Wu

Journal of Business & Industrial Marketing (2026) 41 (7): 1069–1082.

https://doi.org/10.1108/JBIM-05-2025-0503

Published: 07 May 2026

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Journal Articles

The marketing value of livestreaming in exhibitions and its impact on buyers

Yang Cui, Jun Yu, Chaowu Xie, Xue Fang, Yu Wu

Journal of Business & Industrial Marketing (2025) 40 (10): 1936–1954.

https://doi.org/10.1108/JBIM-10-2024-0760

Published: 09 October 2025

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Journal Articles

The impact of trust and commitment on value creation in asymmetric buyer–seller relationships: the mediation effect of specific asset investments

Po-Yuan Chen, Kuan-Yang Chen, Lei-Yu Wu

Journal of Business & Industrial Marketing (2017) 32 (3): 457–471.

https://doi.org/10.1108/JBIM-09-2014-0171

Published: 03 April 2017

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