...Gobinda Roy; Arunava Bandyopadhyay; Indrani Paul Purpose This study aims to investigate the importance of platform cues on project success using signaling theory ( ST ) in using B2B or B2C artificial intelligence/machine learning (AI/ML) service providers on gig platforms. In addition, it uses...

...Shahrzad Yaghtin; Joel Mero Purpose Machine learning (ML) techniques are increasingly important in enabling business-to-business (B2B) companies to offer personalized services to business customers. On the other hand, humans play a critical role in dealing with uncertain situations...

.... Outcomes of the bibliometric analysis enabled the authors to identify three main subfields of the AI literature within the CRM domain (Big Data and CRM as a database, AI and machine learning techniques applied to CRM activities and strategic management of AI–CRM integrations) and capture promising paths...

... in the era of big data. It addresses calls for more scholarly research on AI and B2B marketing. B2B marketing Customer knowledge Artificial intelligence Market knowledge Machine learning Natural language processing Knowledge-based marketing User knowledge Scholars from a variety...