... business orientation construct. © Emerald Group Publishing Limited 2013 Industrial services Information technology Communication technologies Management strategy Service business orientation Service orientation Differentiation Servitization Increasingly, new information...

... at: geersbro@cbs.dk © Emerald Group Publishing Limited 2013 Unwanted customer relationships Termination acceptance Non-customer definition Termination routines Termination incentives Sales representatives' competence Customer relationship management Management strategy An executive...

... organization Industrial services Manufacturing Management strategy Over the past decade, a growing amount of attention has been paid to service offerings in manufacturing, information technology, and other non‐service sectors around the world. This phenomenon is often described as a goods‐services...

.... © Emerald Group Publishing Limited 2011 Industrial services Product differentiation Management strategy Modularity Service offering Market differentiation Product‐centric businesses An executive summary for managers and executive readers can be found at the end of this article...

... and what they demand and how CRM 2.0 satisfies that, this adds to contemporary scholarship and modern business practice. Buyer‐seller relationships Social networks Customers Management strategy Customer relationship management (CRM) is reaching a strategic apex. Despite a history...

... Corporate strategy Management strategy Networking Organizational behaviour With few exceptions (Tuusjärvi, 2000 , 2003 ; Blois, 2002), empirical studies applying Macneil's theory have been largely quantitative and focused on a few operationalized relational norms selected in advance (Gundlach...

... from the perspective of one function in the company alone, but they must be addressed continuously from a general management perspective. © Emerald Group Publishing Limited 2007 Management strategy Sourcing Supplier relations Benchmarking An executive summary for managers...

... IV . Business environment Marketing planning Management strategy Strategic marketing Dairy products Cyprus The aim of this paper is to provide a strategic review of the marketing function for a Cypriot company operating in the liquid food packaging industry. The company...

..., the other sets emphasize micro‐economic or firm‐related variables. Management strategy Marketing strategy Market entry Business‐to‐business marketing Mexico United States of America An executive summary for managers and executives can be found at the end of this issue. Latin American...