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Keywords: Managerial relevance
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Journal Articles
Think outside the box: managerial relevance and theoretical developments within B2B marketing
Available to Purchase
Journal of Business & Industrial Marketing (2014) 29 (7-8): 642–651.
Published: 29 July 2014
...Dr. Lars-Johan Åge, Dr. Cecilia Anna Cederlund; Cecilia Anna Cederlund Purpose – This article aims to identify methodological openings and barriers for using managerial relevance as a method to further business to business (B2B) marketing theory. Design/methodology/approach...
Journal Articles
Improving relevance in B2B research: analysis and recommendations
Available to Purchase
Journal of Business & Industrial Marketing (2014) 29 (7-8): 601–609.
Published: 29 July 2014
... gap. The study also offers insights into how managerial relevance in marketing research can, practically, be improved. those who believe that managerial relevance is a sine qua non of academic research; and those who believe that managerial relevance is entirely optional...
Journal Articles
Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012
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Journal of Business & Industrial Marketing (2014) 29 (7-8): 574–592.
Published: 29 July 2014
...Dr. Lars-Johan Åge, Dr. Cecilia Anna Cederlund; Enrico Baraldi; Antonella La Rocca; Andrea Perna Purpose – This article aims to analyze a set of features in the managerial implications of the most-cited business-to-business (B2B) marketing articles which are related to their managerial relevance...
