Keywords: Manufacturing companies
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 578–593.
Published: 01 July 2021
... the critical factors to lead to SI success in manufacturing companies, we attempt to understand five factors: service strategy, culture-climate, leadership, customer involvement and technology strategy. These factors were selected due to their importance to SI in manufacturing companies (Storey et al...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1237–1249.
Published: 08 April 2020
... and Kim, 2016 ; Szász et al., 2017). Vandermerwe and Rada (1988) firstly identified the servitization phenomenon in the late 1980s. As then, manufacturing companies around the world are making the transition to service-oriented business models (Kowalkowski et al., 2017 ; Martinez...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (7): 472–483.
Published: 23 August 2011
... to close part of the research gap by investigating global approaches to the service business in manufacturing companies. The results are expected to contribute to developing the appropriate organizational forms for global markets and structures of the service supply chain. Exploring global forms and supply...

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