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Keywords: Manufacturing systems
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 484–493.
Published: 29 March 2022
... 04 09 2021 12 12 2021 20 02 2022 02 03 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Information technology Industrial marketing Manufacturing systems Industry 4.0 Smart factory With the rapid proliferation...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (7): 380–393.
Published: 01 December 2005
...‐manufacturing‐diffusion‐adoption/rejection cycle. Based on field studies of NMT innovations, Figure 2 depicts a set of propositions some of that are described below: Innovation Manufacturing systems Diffusion An executive summary for managers and executive readers can be found at the end...
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (2): 5–15.
Published: 01 June 1994
... based on this knowledge. Also presents corporate cultural norms which characterize intensive users of computer‐manufacturing equipment. © MCB UP Limited 1994 Buying behaviour Competitiveness Corporate culture Marketing strategy Manufacturing systems Technological innovation...
