...MinKyung Lee; Ho-Taek Yi Purpose This study aims to examine how proactive and responsive market orientations (RMOs) are associated with the development of digital and traditional marketing capabilities (TMCs) in business-to-business (B2B) small and medium-sized enterprises (SMEs), and how those...

...Priyanka Jayashankar; Tirtho Roy; Souradeep Chattopadhyay; Muhammad Arbab Arshad; Soumik Sarkar Purpose The purpose of the study is to determine how signals of market orientation and brand storytelling affect the evaluation of start-ups by Shark Tank judges. Design/methodology/approach...

... intensity. Also, the study’s results inform managers and marketeers of internationalised firms about the advantages of adopting a market-oriented behaviour and the development of AMC, whether in more or less competitive environments. Marcelo Pereira Duarte can be contacted at: mpd@fe.uc.pt 18 08...

...Emerson Wagner Mainardes; Gabriela Pessoa de Oliveira Cisneiros; Carlos Jorge Taborda Macedo; Amilson de Araujo Durans Purpose The purpose of this study is to examine the effect of marketing capabilities on market orientation and sustained competitive advantage from the viewpoint of managers...

... Environmental orientation Market orientation Resource hierarchy Supply chain orientation Sustainability Environmental management Supply chain management Resource management Although seen as separate disciplines of late, marketing and supply chain scholarship share common roots, and both have long...

... The significance of market orientation (MO) in industrial marketing literature is immense. Separately, the role of dynamic managerial capability (DMC) as an individual-level capability has been found to be beneficial to business-to-business (B2B) transactions. However, the assessments of DMC as the antecedent...

...Zafran Ahmad; Liu Chao; Wang Chao; Saqib Ilyas Purpose This article extends knowledge of market orientation (MO) and strategic collaboration by analyzing MO-collaborations in the context of firm performance of small- and medium-sized enterprises (SMEs). Design/methodology/approach A proposed...

... are collected directly from organisations or secondary, where data are gathered from publicly available records. The results reveal that networking capability has a positive and significant effect on market orientation. However, networking capability does not have a significant direct effect on business...

... the perception of market orientation (cultural and operational) by managers, salespersons and customers and objective measures of branch performance of an industrial supplier? RQ1. What is the relationship between the perception of market orientation (cultural and operational) and perceived...

...Dong Yang; Zelong Wei; Huibin Shi; Jie Zhao Purpose This study aims to investigate how market orientation (MO) motivates firms to develop business model innovation and how such effects are moderated by strategic flexibility. Design/methodology/approach In this study, a questionnaire-based...

... or structure, innovation development and launch strategy process revisions (Ettlie et al., 1984 ; Slater et al., 2014). An organizational learning orientation has a direct effect on the market and entrepreneurial orientations. Learning and marketing orientations are critical links...

...Wai Jin (Thomas) Lee; Aron O'Cass; Phyra Sok Purpose While extant research highlights the importance of both market orientation and brand orientation in brand success, it is still unclear how they actually combine to contribute to brand performance. Grounded in the theoretical perspectives...

... first proposes an integrated model which links a firm’s strategic orientations (entrepreneurial and market orientations), governance mechanism (contract and trust controls), and its knowledge acquisition together. Then, this research collected data from 198 Chinese firms involved in Sino-foreign...

... for differentiation between firms and sustain value creation. Therefore, this paper aims to integrate OW with previously validated marketing concepts in a broader nomological network. Organizational learning Value innovation Market orientation Knowledge management Organizational wisdom Firms...

...Amir Ashrafi; Ahad Zare Ravasan Purpose Market orientation (MO) (intelligence generation, intelligence dissemination and responsiveness) is known as one of the key concepts in marketing literature. Although prior research has widely focused on the meaning and application of MO, few attempts have...

...Jeen-Su Lim; William K. Darley; David Marion The study aims to explore supply chain influence (SCI) on the linkages among market orientation, innovation capabilities and firm performance (FP), using the resource-based view as a theoretical backdrop. Results revealed a moderating role...

... the identification of the predictive roles of ambidextrous leadership and EO for market responsiveness, the current research indicates the convergence between leadership, EO and market responsiveness research streams. Supply chain Market orientation Leadership An organization’s market responsiveness...

..., responsive market orientation and proactive market orientation to the three process stages of absorptive capacity under different conditions of environmental dynamism. Originality/value Beyond the relevance of technology and market orientation for fostering internal innovation, this paper points...

...Minna Matikainen; Harri Terho; Petri Parvinen; Anne Juppo Purpose This study examines the role and relative impact of market orientation, product orientation and relationship orientation on new product launch performance, investigating product advantage and market-based assets as alternative...

...Chiquan Guo; Yong Wang Purpose – This paper aims to examine how the three market orientation components (customer orientation, competitor orientation and interfunctional coordination) influence industrial manufacturers’ customer relationship management outcomes in a business-to-business (B2B...