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Keywords: Marketing process
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Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (5): 379–388.
Published: 01 September 2002
... of barriers to entry in industrial market through a factor analysis. The results indicate that there are four major underlying dimensions of entry barriers in industrial markets. © MCB UP Limited 2002 Market entry Marketing process Barriers Industry Business‐to‐business marketing USA...

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