...-selling instrument goals are measured in an international context. A new model for structuring trade show goals is developed. Marketing strategy International trade Economic conditions Marketing research Trade shows Russell Adams can be contacted at: russell.adams@utrgv.edu...

... in the business‐to‐business arena but, although new postmodern research methods are slowly growing in popularity in consumer markets, their use by business‐to‐business market researchers is still almost nonexistent. The article contributes to filling the existing vacuum in the business‐to‐business marketing...

... MCB UP Limited 2000 Business‐to‐business marketing Decision making Marketing research Channel relationships The concept of adaptive selling can be generalized to describe adaptive buying: altering buying behaviors during an interaction with a marketer or across marketer interactions...

... thus far contains a variety of domain and measurement issues pertaining to customer service in business‐to‐business markets. Research‐based answers to those issues will help in making definitive recommendations about how business‐to‐business marketers can enhance and capitalize on customer service...