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Keywords: Mechanism-based-explanations
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 19–33.
Published: 29 October 2024
...Sadia Soltani; Per Vagn Freytag; Susanne Gretzinger Purpose By drawing on previous research on mechanism-based explanations and business-to-business engagement, the purpose of this study is to identify and define mechanisms that enhance Internet of Things (IoT) engagement. Design/methodology...
