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Keywords: Models
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1996) 11 (6): 20–37.
Published: 01 December 1996
...Herbert F. MacKenzie; Kenneth G. Hardy Competing models (the supplier offering and relationship management models) were tested in a maintenance, repair, and operating supplies purchasing environment to examine which better predicted customer satisfaction, trust, and supplier partnering...
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (4): 42–53.
Published: 01 December 1994
... of the competence‐based view to provide a basis for the development of a competence‐based marketing model. Proposes a practicable framework to strategy formulation in marketing management. © MCB UP Limited 1994 Specific components form a higher level and build directly on unspecific components. While...
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (2): 51–61.
Published: 01 June 1994
... available from sources external to the survey process as a basis for such assessment. Presents procedures for gathering, analysing and interpreting such surrogate measures. © MCB UP Limited 1994 Assessment Decision making Industrial marketing Models Response Rate Sampling Surveys...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (1): 6–16.
Published: 01 March 1994
... and tests a model of buyer‐seller relationships to assess the impact of a TSI on buyer′s perceptions of the benefits to the seller′s TSI. Using previous literature and managerial evidence, the model hypothesizes two paths within the TSI Benefits Model which represent the benefits that the buyer perceives...

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