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Keywords: Multi-group Analysis
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2559–2572.
Published: 10 February 2022
... from a variety of US industries was used, with 43.8% classifying themselves as inside. Multi-group analysis using partial least squares structural equations modeling (PLS-SEM) was conducted where job type serves as the moderator for the entire model. Findings Results indicated four of six...
