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Keywords: Multichannel management
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (5): 1223–1240.
Published: 24 June 2025
... performance Intra-channel coordination Multichannel management National Natural Science Foundation of China 72072141 Natural Science Basic Research Program of Shaanxi 2024JC-YBQN-0763 With the exponential development of internet technology and e-commerce, more and more firms use...
