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Keywords: Needing function
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 132–141.
Published: 27 January 2012
... and executive readers can be found at the end of this article. Customer needing Mental model Needing dimension Needing function Offering Buying Value in use Buyers Vendors Customers Customer requirements © Emerald Group Publishing Limited 2012 A typical example of how companies...
