... their intermediation strategies across regulative, normative and cultural-cognitive institutional landscapes. Design/methodology/approach Adopting a qualitative, multicase comparative design, this research uses netnography, semi-structured interviews and focus groups to analyze dyadic B2B interactions across three...

... behaviors within a larger disruptive environment. The study addresses two broad research questions: how do small businesses adapt to supply chain disruptions, and under what conditions are such adoptions warranted? Design/methodology/approach This study used mixed methods, a qualitative netnography...