Keywords: Network brokerage
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (11): 2417–2430.
Published: 14 March 2023
... to irregular and infrequent exchanges. Weak ties resulting in structural holes indicate an opportunity for bridging but have not yet been capitalized (Haythornthwaite, 1996). When studying business ties, the critical concept of “brokerage” emerged. Network brokerage refers to the actions of network actors...

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