Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Network theory
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (7): 1069–1082.
Published: 07 May 2026
... only Triadic exchange relationships Network theory Retailer commitment Asset-specific investments Guanxi Channel management National Science and Technology Council MOST 108-2410-H-031-007-MY2 This work was funded by National Science and Technology Council, MOST 108-2410-H-031...
Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (5-6): 337–350.
Published: 12 June 2009
.../methodology/approach The approach takes the form of a conceptual analysis of new developments in marketing through network theory and case study research. Findings Recent theory points to a network and systems approach to marketing and to changing roles between suppliers and customers. Both many‐to‐many...
