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Keywords: Number of offers
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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 580–586.
Published: 02 May 2017
... empirical attention has been directed toward understanding how to apply a package strategy in complex multi-issue negotiations. Negotiation performance Issue bundling Joint negotiation outcome Number of offers Package strategy 22 12 2015 24 03 2016 © Emerald Publishing Limited...
