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Keywords: Obsolescence
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Journal Articles
Innovation Inertia: THE POWER OF THE INSTALLED BASE
Available to Purchase
Journal of Business & Industrial Marketing (1993) 8 (3): 44–57.
Published: 01 March 1993
... of these barriers and makes recommendations for overcoming them. © MCB UP Limited 1993 Manufacturing industry Obsolescence Production engineering Product innovation Technological innovation JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Innovation Inertia THE POWER OF THE INSTALLED BASE Paul A. Herbig...
