Keywords: Organizational ambidexterity
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (6): 946–961.
Published: 05 October 2020
...Pramod Iyer; Arezoo Davari; Mohammadali Zolfagharian; Audhesh Paswan This study prescribes an insight into the complex relationship that exists between organizational ambidexterity, brand management processes and brand performance, providing a framework that reconciles the seemingly conflicting...

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