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Keywords: Organizational ambidexterity
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Journal Articles
Cloud technology adoption and business model innovation: the role of organizational ambidexterity in navigating technological dynamics
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Journal of Business & Industrial Marketing (2026) 41 (4): 468–482.
Published: 30 January 2026
.... Guided by dynamic capabilities theory, this study aims to explore how organizational ambidexterity mediates the CTA–BMI link and how technological turbulence and internal information technology ( IT ) capability moderate this pathway. Design/methodology/approach A moderated-mediation model is tested...
Journal Articles
Antecedents of organizational ambidexterity: an empirical investigation of foreign ventures in an emerging market
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (2): 350–365.
Published: 18 August 2023
...Min Ju; Michael T. Elliott Purpose The purpose of this paper is to examine the antecedents of organizational ambidexterity of foreign ventures in an emerging market. Organizational ambidexterity, the simultaneous pursuit of exploration and exploitation, represents a key innovation strategy. Yet...
Journal Articles
Organizational ambidexterity, brand management capability and brand performance
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Journal of Business & Industrial Marketing (2021) 36 (6): 946–961.
Published: 05 October 2020
... for organizations to balance both these innovation types to maximize their performance. This study prescribes an insight into the complex relationship that exists between organizational ambidexterity, brand management processes and brand performance, providing a framework that reconciles the seemingly...
