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Keywords: Organizational ambidexterity
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (6): 946–961.
Published: 05 October 2020
... for organizations to balance both these innovation types to maximize their performance. This study prescribes an insight into the complex relationship that exists between organizational ambidexterity, brand management processes and brand performance, providing a framework that reconciles the seemingly...

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