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Journal Articles

Does B2B salespeople’s love of money attitude mediate the relationships between a growth mindset, a fixed mindset, grit, and job performance?

Pramod Iyer, Atanas Nik Nikolov, Geoffrey T. Stewart, Rajesh V. Srivastava, Thomas Tang

Journal of Business & Industrial Marketing (2025) 40 (4): 963–980.

https://doi.org/10.1108/JBIM-02-2023-0069

Published: 20 August 2024

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Journal Articles

How much customer collaboration is too much? Implications for user entrepreneurship and product performance

Saurabh Srivastava, Pramod Iyer, Arezoo Davari, Wallace A. Williams Jr., Perry L. Parke

Journal of Business & Industrial Marketing (2024) 39 (5): 919–932.

https://doi.org/10.1108/JBIM-04-2022-0188

Published: 24 October 2023

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Journal Articles

Organizational ambidexterity, brand management capability and brand performance

Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian, Audhesh Paswan

Journal of Business & Industrial Marketing (2021) 36 (6): 946–961.

https://doi.org/10.1108/JBIM-12-2019-0522

Published: 05 October 2020

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