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Keywords: Output control
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Journal Articles
Process and output control in marketing channels: toward understanding their heterogeneous effects
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (4): 735–753.
Published: 11 March 2019
... generally show a positive relationship between process and output control and their studied correlates. They also show that the effects of process and output control vary by the methodological factors used to study them. In particular, the effects of process and output control appears to be stronger...
