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Keywords: Outside salespeople
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2559–2572.
Published: 10 February 2022
..., this study investigates differences between inside and outside salespeople for the following constructs: positivity, intrinsic and extrinsic motivation, emotional exhaustion, job satisfaction and turnover intentions. Design/methodology/approach A Qualtrics panel of 210 business-to-business salespeople...
