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Keywords: Package strategy
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Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (4): 580–586.
Published: 02 May 2017
... of the involved parties at some point. Therefore, this study aims to analyze the impact of the number and type of issues that should be negotiated simultaneously to leverage the package strategy efficiently and effectively in multi-issue buyer-seller negotiations. Design/methodology/approach The authors...
