Keywords: Partnership
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (1): 18–29.
Published: 06 February 2017
... could investigate other industries and countries to increase the generalizability of the findings. Competitiveness Industrial relations Relationship marketing Buyer-seller relationships Partnership Business-to-Business marketing Shiu-Wan Hung is the corresponding author and can...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (3): 210–220.
Published: 15 February 2013
... relationship as a result of the interaction process between individuals on behalf of their firms across national borders, with the aim of achieving a competitive advantage. Russia Finland Business development Trust Partnership Organizational culture Trust development Cultural learning Adaptation...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (5): 311–322.
Published: 13 June 2008
... four chaebol‐supplier relationship outcome measures, relationship satisfaction, performance, cooperation and conflict resolution. “Partnership” is associated positively with three of these outcomes, and “strategy‐longevity” with relationship satisfaction. The chaebols' “structure‐control...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (4): 228–241.
Published: 11 April 2008
... Relationship marketing Services Services marketing Value analysis Partnership An executive summary for managers and executive readers can be found at the end of this issue. In addition to examining the core benefits of service deliverables, industrial services buyers often consider the degree...
Journal Articles
Journal of Business & Industrial Marketing (2007) 22 (5): 322–335.
Published: 07 August 2007
....hinet.net © Emerald Group Publishing Limited 2007 Entrepreneurs Marketing opportunities Relationship marketing Partnership Retailers Suppliers An executive summary for managers and executive readers can be found at the end of this article. Opportunism involves “self...
Journal Articles

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