... the supplier’s perspective and lacks a systematic exploration of the causal relationships in the VBS mechanism when viewed from the customer’s perspective. This study aims to examine how customer perceived value influences repurchase intention and word-of-mouth recommendation intention through the mediating...

...Ankur Srivastava; Nishtha Rai; Vishal Mishra; Ramana K. Madupalli Purpose This study aims to propose mindfulness as a key factor in merchants’ adoption of mobile payments through the trust and perceived value pathways in an unorganized sector. Design/methodology/approach Data were collected...

..., rational brand quality is the most influential from the buyer’s view and top priority from the seller’s view. Surprisingly, both parties have different perspectives about the second and third priorities. The buyers put emotional brand associations as a second priority; perceived value is meaningless...

... to B2C interactions, MICE tourism is primarily involved with B2B interactions. MICE tourism Disintermediation Perceived value Value chain Consensus Dissonance Instead of focusing on the negative aspects of disintermediation, this study uses a multifaceted perspective to identify...

... by commitment and long-term engagement are often defined as relationship marketing, as such activities are directed toward “establishing, developing, and maintaining successful relational exchanges” (Morgan and Hunt, 1994). Therefore, the perceived value in business relationships is believed to be very...

... is to assess whether a supplier’s marketing accountability also has an unobserved signaling effect on customer perceived value. Based on a survey of advertising agency-client dyads, the authors develop and test a multilevel model that assesses the relationship between the supplier’s marketing...

...Ya-Ling Chiu; Lu-Jui Chen; Jiangze Du; Yuan-Teng Hsu Purpose The purpose of this study is to examine the effect of perceived value on customer loyalty through affective commitment in the online group-buying (OGB) context. This paper addressed the following questions: what are the factors affecting...

...Dr Daniel Kindström, Dr Christian Kowalkowski; Patricia Coutelle-Brillet; Arnaud Riviere; Véronique des Garets Purpose – This paper aims at better understanding the intention to adopt service innovation in a business context by analyzing the nature of perceived value. Design/methodology...