Keywords: Process
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 447–460.
Published: 25 July 2023
... futures research to support the development. Design/methodology/approach The study is conceptual and interdisciplinary. The authors critically analyze how extant studies grounded in the sensemaking view and process research approach integrate future time and how theoretical myopia hinders the adoption...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1894–1908.
Published: 29 January 2021
...Andrea Sabatini; Thomas O’Toole; Gian Luca Gregori Thomas O’Toole can be contacted at: totoole@wit.ie This paper provides a conceptual framework for understanding how a new venture integrates sustainability in its network initiation. The framework comprises periods and processes...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1832–1845.
Published: 21 January 2021
...Lyndie Bayne; Sharon Purchase; Geoffrey N. Soutar Change was found to occur through the interaction of multiple network processes operating simultaneously and sequentially over time. Thirteen network process categories were identified, grouped further into legislative, business case...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (4): 599–614.
Published: 04 January 2021
... the unit of analysis, the transformation’s scope, the means of the transformation as well as the expected outcome. Although we principally agree with Vial’s approach, his suggested definition of “digital transformation as a process that aims to improve an entity by triggering significant changes to its...

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