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Keywords: Process control
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Journal Articles
Process and output control in marketing channels: toward understanding their heterogeneous effects
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (4): 735–753.
Published: 11 March 2019
... in industrial (vs consumer) markets, service (vs goods) industries and in studies conducted in non-Western (vs Western) cultures; and output monitoring measures appear to be more effective than output control measures, yet process monitoring appears to be less effective than process control in marketing...
Journal Articles
Measuring the effect of environmental uncertainty on process activities, project team characteristics, and new product success
Available to Purchase
Journal of Business & Industrial Marketing (2003) 18 (2): 146–161.
Published: 01 April 2003
... and moderating effect of the external environment on project success and success determinants. © MCB UP Limited 2003 New product development Product innovation Environmental impact Process control In this paper we explore the influence of environmental context factors on the new product...
