...Sho Yuki; Tomokazu Kubo Purpose Previous studies have found that a proactive market orientation (PMO) has a positive effect on product differentiation and innovation and that the effect is contingent on various factors. However, the influence of logistics on the positive relationship between PMO...

... and strategic management literature. Customer differentiation Entrepreneurial orientation Export performance Product differentiation Brand differentiation Service differentiation Export market category Recently, strategic orientation, competitive strategy and internationalization of business...

... to their products, with the significant resources likely to be not only physical but also: A services engagement strategy is when PCBs offer services aligned to their own products, for example installation, training, technical support (Raddats and Easingwood, 2010), often to achieve product differentiation...

...‐to‐business marketing Product differentiation Retention An executive summary for managers and executive readers can be found at the end of this article. © Emerald Group Publishing Limited 2010 In order to achieve superior performance in a particular market, firms need two things...