... marketing Internationalization Product management Global offering Extant literature recognizes the urgent need for improved marketing sophistication in business-to-business settings (B2B), and also how to explore the global nature of B2B markets (e.g. see Lilien, 2016). In this vein, prior...

..., distributors, and managers in the manufacturing firm. © MCB UP Limited 2001 Business‐to‐business marketing Services marketing Relationship marketing Customer service Product management A source of competitive advantage To meet the complex needs of customers and to respond...

... direction to secure a place in today’s competitive marketplace. Scott M.   Davis . Brand Asset Management: Driving Profitable Growth through Your Brands . San Francisco, CA : Jossey‐Bass Inc. , ISBN: ISBN 0‐7879‐5077‐7   $34.95 (hb) Brands Product management Brand loyalty...

... marketing Organizational policy Product management Product recall Responsibility Modern industrial and business environments are increasingly complex, changing, hostile, and therefore, dangerous to both the public and the firm. During recent years, there is an ever‐increasing number...

... Product development Product management One reason Japanese companies are successful in introducing new products is that they use a team approach, which involves more horizontal communication across functions and helps stimulate inventions through cross‐fertilization of ideas. Japanese employees...

... attributes will therefore depend on the firm and PA’s environmental involvement. © MCB UP Limited 1998 Australia Business‐to‐business marketing Green marketing Paper industry Product management Recycling It has been suggested that company efforts to “buy green” can have the makings...

... effort to ensure the timely gathering and analysis of appropriate information to help make beneficial decisions. © MCB UP Limited 1991 Customer satisfaction Decision making Executives Market research Product management COMMENTARY THE NEED FOR MARKET RESEARCH IN EXECUTIVE DECISION MAKING...