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Keywords: Product-service system
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (11): 2450–2463.
Published: 22 August 2024
... as “Trajectory IV” (Kowalkowski et al., 2015). For instance, aligning with the product-service system categories suggested by Tukker (2004) , an air conditioning enterprise may centre its value proposition on selling equipment and basic maintenance services. Delving into more complex services might...
Journal Articles
Maicon Gouvêa de Oliveira, Glauco Henrique de Sousa Mendes, Andrei Aparecido de Albuquerque, Henrique Rozenfeld
Journal of Business & Industrial Marketing (2018) 33 (3): 365–376.
Published: 03 April 2018
..., 2007 ; Teece, 2010 ; Zott and Amit, 2010). The purpose of this study is to identify the elements of the product-service system (PSS) business model of a Brazilian company that has been running it for almost 50 years. It describes the PSS business model and gives special attention...
