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Keywords: Projects
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (13): 77–93.
Published: 06 June 2022
...Elisa Carloni In light of the exploratory nature of the research objective, this paper adopts a qualitative methodology and develops a single case study based on an internationalization project implemented by a Swedish formal cluster to address microenterprises. The analysis highlights the role...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (9): 1692–1705.
Published: 06 January 2021
...Florence Crespin-Mazet; Karine Goglio-Primard; Malena I. Havenvid; Åse Linné Innovation Diffusion Communities of practice Projects Network of practice Temporary While project business is often considered the backbone of our modern economy (Brady and Hobday, 2012 ; Dedehayir et...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1090–1102.
Published: 20 November 2020
...Zoltan Veres; Katalin Varga-Toldi Purpose There is still no generally accepted quality model of consulting services. This is particularly the case for management consulting projects, where scope is often indefinite. The purpose of this paper is to identify the clients’ underlying utility...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (1): 125–136.
Published: 02 July 2020
... in complex organizational buying scenarios. EP and LP appear to underpin IC which, itself, has significant effects on PP. Information control Gatekeeping Power Information sharing Information dissemination Performance Information management Knowledge workers Projects Organizational buying...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (6): 1037–1050.
Published: 25 February 2020
.... The proposed theoretical frame relies on industrial marketing and purchasing’s interactive perspective on inter-organizational relationships and especially the activities, resource, actors model, combined with key concepts on temporary organizing and project management. This study identifies the temporality...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 723–734.
Published: 05 March 2019
...Bernard Cova; Per Skålén; Stefano Pace Purpose Project marketing is the specific activity of companies selling projects-to-order. Interpersonal practice is known to be important in this type of marketing. While this interpersonal practice has been little studied, some previous research suggests...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (5): 575–586.
Published: 06 June 2016
... projects? Design/methodology/approach This is a qualitative single-case study, which examines strategic network formation in the context of a nuclear power plant construction project. Focused interviews with parties involved or having an interest in the megaproject were used as the primary data...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (4): 459–471.
Published: 03 May 2016
.... cognition- and affect-based trust) are differentially and interactively associated with contractual control and the propensity to trust. Design/methodology/approach The authors collected survey data on 260 architect–contractor project-based relationships in China. Findings The results of this paper...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (6): 523–537.
Published: 01 November 2002
... and democracy that have been implemented by most African countries since the late 1980s are yet to be fully achieved. In this paper, project business is suggested as a model for foreign firms to do business in Africa, in the short to medium term. Thereby they will establish relationships and networks and gain...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (5): 389–406.
Published: 01 September 2002
...Maria Anne Skaates; Henrikki Tikkanen; Jarno Lindblom Project operations are a dominating mode of international business. Managing relationships and networks is crucial to project marketing success both at the level of the individual project and at the level of multiple projects. This article first...
