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Keywords: Property rights
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 135–148.
Published: 06 April 2026
...). It is these obligations that then drive actors from commitment to execution. As Macneil (1980) points out, even the simplest model of exchange must postulate a mechanism for enforcing obligations. In the TCT, the obligations come either from having exchanged property rights that make one’s actions legally binding...

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