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Keywords: Quality threshold
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Journal Articles
Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)
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Journal of Business & Industrial Marketing (2024) 39 (2): 336–349.
Published: 28 August 2023
... 25 05 2023 10 07 2023 05 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Asymmetric preference Quality threshold Channel decision-making Non-cooperative game analysis B2B Manufacturer-Stackelberg supply chain...
