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Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)

Bin Cao, Rameshwar Dubey, Zongwei Luo
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2024) 39 (2): 336–349.
https://doi.org/10.1108/JBIM-05-2023-0285
Published: 28 August 2023
... Quality threshold Channel decision-making Non-cooperative game analysis B2B Manufacturer-Stackelberg supply chain Ministry of Education of Humanities and Social Science project 21YJC630002 Natural Science Basic Research Program of Shaanxi 2020JQ-688 China Postdoctoral Science Foundation...
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