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Keywords: Reciprocity norm
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (8): 660–671.
Published: 07 October 2013
...Jin Li; Chanchai Tangpong; Kuo-Ting Hung; Tony R. Johns Purpose – The purpose of this paper is to better understand the main effects of agent conscientiousness and reciprocity norm and the interaction effect of these two factors on contract adjustment decisions in buyer-supplier relationships...
