Keywords: Relational governance
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (10): 1955–1970.
Published: 02 October 2025
...Yiwei Wang; Wenxue Lu; Wenqian Guo Purpose Existing literature generally recognizes relational governance as the main informal mechanism for managing opportunism. However, how guanxi relates to opportunism and how it compares in effectiveness remain unclear. To address these gaps...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 236–249.
Published: 24 October 2021
...Chiara Luisa Cantù; Daniel Schepis; Roberto Minunno; Greg Morrison Purpose This paper aims to investigate the role of relational governance in innovation platform development, specifically investigating the context of living labs. Design/methodology/approach Two longitudinal case studies...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 309–325.
Published: 04 June 2021
... research by proposing that contractual and relational governance are complementary and that the presence of trust (affective and competence-based) moderates the relationship between contextual factors and SCG. Originality/value This research advances the SCG literature by proposing trust (affective...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 717–729.
Published: 04 June 2018
...Ngoc Luu; Jack Cadeaux; Liem Viet Ngo Purpose The purposes of this study are to examine how contractual and relational governance mechanisms influence total value created in a buyer–supplier relationship and to investigate how supplier’s information sharing and information sharing asymmetry...
Journal Articles

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