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Keywords: Relational management
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Journal Articles
Relational key account management: insights from the Middle Eastern context
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (2): 353–365.
Published: 14 June 2021
...@mdx.ac.uk 21 06 2019 31 03 2020 26 02 2021 23 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Middle east KAM Key account management Relational management Saudi Arabia Key account management (KAM) has...
