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Keywords: Relational ties
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (10): 2070–2087.
Published: 05 July 2024
... a multisource survey collecting data from 161 Taiwanese high-tech manufacturers in emerging markets. Findings The results show that manufacturers with more exploration orientation have higher degrees of EMI of both branding and channels. This work also reveals that relational ties with supply chain peers...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1063–1077.
Published: 09 August 2021
...Shaobo Wei; Hua Liu Purpose This study aims to investigate how information technology (IT) integration and relational ties between a firm and its supplier influence its innovation performance and how such relationships are moderated by relationship duration and institutional distance between...
