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Keywords: Relationship dynamics
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Journal Articles
Negative critical waves in business relationships: an extension of the critical incident perspective
Available to Purchase
Journal of Business & Industrial Marketing (2014) 29 (4): 284–294.
Published: 01 April 2014
...Assistant Prof. Thomas Brashear-Alejandro, Dr Sergio Biggemann; Bo Edvardsson; Christian Kowalkowski; Tore Strandvik; Päivi Voima Purpose – This paper aims to extend understanding of business-to-business relationship dynamics by introducing and discussing the phenomenon of a “negative critical...
