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1-19 of 19
Keywords: Resources
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 1–14.
Published: 17 November 2023
... in a company’s bankruptcy in the Swedish automotive industry. Findings This study illustrates how a new business relationship can start from a resource combination previously controlled by one actor (i.e. a single company) in a turbulent business network, thereby bringing nuances to the common understanding...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1390–1406.
Published: 29 July 2022
... resources. Three patterns in the evolution of the company’s innovation path emerge: resource-oriented networking, hybrid resource development and resource assembly. The empirical study provides novel empirical evidence over localized innovation processes in I4.0 by exploring the innovation path...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 507–519.
Published: 29 March 2022
...Maria Landqvist; Frida Lind Purpose Taking the perspective of a start-up company, the purpose of this paper is to analyse resource renewal in heavy business networks. Design/methodology/approach The theoretical framework is based on the Industrial Network Approach and, especially, the resource...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (1): 36–52.
Published: 04 March 2022
... is to highlight the need for developing pricing capability (PC) for business-to-business firms to effectively manage and execute the pricing activities in the organization and succeed in a competitive market. Using the firms’ resource-based view, organizational learning theory and organizational capabilities...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (6): 881–892.
Published: 23 September 2020
...Rumy Narayan; Annika Tidström This is a single case study within a certain context, therefore ways for orchestrating resource ecologies need further investigation. For managers, it is very important to recognize and appreciate the interconnectedness of resource ecologies but also...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1801–1815.
Published: 02 April 2020
... economics, the institution-based view and buyer–supplier relationships literature, this empirical study adds unique contributions to B2B research in general and emerging economies’ institutional literature in particular. Length of contract Transaction cost Embeddedness Resources Institutions China...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (5): 693–709.
Published: 05 June 2017
...Roberta Bocconcelli; Marco Cioppi; Alessandro Pagano RQ2. How do SM as a resource interact with other resources within SMEs’ sales processes? To achieve this goal, the paper undertakes an illustrative case study of a small mechanical company (Gamma) actively and effectively using...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (2): 326–336.
Published: 06 March 2017
.... The paper develops an original view of the phenomenon of dark side in cooperative relationships. Cooperation Networking Resources Actors Activities Dark side The competitive value of inter-firm cooperation has become a core element both in relationship marketing studies (Dwyer et al...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (7): 842–854.
Published: 03 August 2015
...Hao-Chen Huang; Mei-Chi Lai; Wei-Wei Huang Purpose – This study aims to examine the potential impact of external complementary resources on inbound open innovation and whether transformative capacity acts as a mediator in the process. If small and medium enterprises (SMEs) are to successfully...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (5): 626–636.
Published: 01 June 2015
... resource allocation decisions has focused on trade-offs in internal investments such as advertising versus research and development. Absent from this discussion is whether firms offset a weakness internally by reaching outside the boundaries of the firm through alliances. As a result, managers lack a clear...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 194–207.
Published: 02 March 2015
...Aron O'Cass; Liem Viet Ngo; Vida Siahtiri Purpose – This study aims to examine how market orientation (MO), marketing resources and marketing resource deployment are related and impact business-to-business (B2B) firm- and customer-level performance. Design/methodology/approach – A self...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (6): 487–498.
Published: 30 June 2014
...Professor Nelson Oly Ndubisi; Yew Chong Tan; Nelson Oly Ndubisi Purpose – This paper aims to evaluate the relationship between organisational resources, technological innovation, relationship quality and enterprise performance, as well as the mediating effect of firm–supplier RQ. Design...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (2): 132–142.
Published: 28 January 2014
...Dr Daniel Kindström, Dr Christian Kowalkowski; Chris Owen Raddats; Jamie Burton Purpose – The purpose of this paper is to investigate the resources and capabilities required by manufacturers to develop and deliver multi-vendor solutions. Design/methodology/approach – A multi-case design...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (8): 611–622.
Published: 05 October 2012
...Linda Silver Coley; Eckhard Lindemann; Stephan M. Wagner Purpose This study aims to investigate the effects of perceived tangible and intangible resource inequity and the moderating effect of long‐term orientation on future collaboration. Design/methodology/approach Outcome and moderating...
Journal Articles
Journal of Business & Industrial Marketing (2006) 21 (5): 300–310.
Published: 01 August 2006
... in the NPD success. Design/methodology/approach Drawing on the resource‐based view of the firm, the authors present a set of hypotheses concerning the relationship between the people resources, development resources, testing resources, and launch resources committed to NPD projects and their financial...
Journal Articles
Journal of Business & Industrial Marketing (2006) 21 (2): 72–87.
Published: 01 February 2006
...Michael Kleinaltenkamp; Michael Ehret; Shelby D. Hunt; Dennis B. Arnett; Sreedhar Madhavaram Purpose Drawing on resource‐advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing...
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (4): 42–53.
Published: 01 December 1994
.... For the strategy formulation this focus has to consider that competences have to contribute to the perceived customer benefits (Prahalad and Hamel, 1990, p. 84). A competence has to be transferred into industrial products. Therefore, we distinguish between the connected components of resources, competences...
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (3): 6–18.
Published: 01 September 1994
... for future resource allocation. Business attractiveness is a function of the derived demand for that customer′s offerings and also of the status/position of the customer′s business. The relative stage of the present buyer/seller relationship can be considered as a measure of the competitive position...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 4–12.
Published: 01 March 1993
... debt have caused firms to look much more carefully at the allocation of their resources, including expenditures on the new product development process. Argues that these and other factors, such as the disenchantment with marketing research and personnel downsizing, suggest that the salesforce might...
