...Jiun‐Sheng Chris Lin; Yun‐Chi Chang Purpose Given the increasing number of new products competing for limited shelf space, retailer acceptance of new products is crucial to both retailers and suppliers. However, limited empirical research has investigated what drives retailers to accept or decline...

...Jae‐Eun Chung; Ying Huang; Byoungho Jin; Brenda Sternquist Purpose This study seeks to examine the influence of market orientation on Chinese buyer‐supplier relations. A model is proposed depicting relationships among retailer market orientation, supplier market intelligence, supplier role...

..., trust, commitment, performance, and cooperation) and, second, to construct a model by linking entrepreneurs' opportunism and its antecedents and consequences. Design/methodology/approach The paper tests the theoretical construction empirically. In total, 200 retailers of the computer industry...