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Keywords: Sales capability creation
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 263–273.
Published: 29 October 2021
... by defining key activities for sales readiness. Design/methodology/approach An inductive and qualitative research method was used to construct a sales capability creation process based on a current state analysis in seven companies. Findings The results indicate that the status of companies’ sales...

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