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Keywords: Service–sales ambidexterity
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (4): 781–793.
Published: 16 February 2024
...Muhammad Irfan; Bilal Ahmad Purpose Service–sales ambidexterity (SSA) offers sales managers crucial information about dealing with customer service failures through an effective management control system. This study aims to scrutinize the relationships among SSA, salesforce control system...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2142–2155.
Published: 19 November 2021
...Moritz Classen; Thomas Friedli Purpose The purpose of this study is to explore organizational enablers of frontline employees’ (FLEs) service-sales ambidexterity (SSA) in industrial firms expanding their digital service portfolios. Design/methodology/approach The authors conducted...
