... decision-making by bringing in concepts of CLT. It also extends the literature of the GBBI–SBBI–loyalty relationship by bringing in newer results, which reassure the coexistence of goods-dominant and service-dominant logic in the B2B marketplace. Important managerial implications have been discussed...

... theory to better understand triads management and facilitate the evolution of three-actor networks into ecosystems. Service dominant logic Ecosystems Triads Balanced centricity Balance triad structure Systems of value co-creation Service networks are inherently complex (Gummesson...

... contributes to servitisation, service modularity and service (dominant) logic research by developing an understanding of the foundations for service platforms based on a service perspective. It also contributes to platform research more specifically by developing a definition of service platform...

... the premises of service dominant logic (SDL) that emphasises the exchange of service underpinning economic transactions and the co-creation of value through resource integration. This paper argues that an e-marketplace represents a digital network where service rather than product traded underpins e...

... functional departments; the relational exchanges between a firm and its employees; and the within-firm relational exchanges. Relationship marketing Service dominant logic Operant resources For Vargo and Lusch (2004) , marketing's evolution toward a service-dominant (S-D) logic requires...