... by bringing in newer results, which reassure the coexistence of goods-dominant and service-dominant logic in the B2B marketplace. Important managerial implications have been discussed to help B2B managers in brand building, product–service design and relationship management. This paper...

... ; Siltaloppi and Vargo, 2017). Almost simultaneously to the growing interest on triads, the service dominant logic (SDL) approach (Vargo and Lusch, 2004 , 2008 , 2016) points out the networked and interrelated nature of markets and the benefits of becoming an ecosystem. Chandler and Vargo (2011) were...

... the service platform, value co-creation can take place in various ways. This study offers original empirical contributions on platforms from a service perspective. The study contributes to servitisation, service modularity and service (dominant) logic research by developing an understanding...

... that “there is something about supply communities to the mining industry that could still be quite unique to mining”. Service dominant logic B2B network Digital communication Electronic marketplace Value exchange Consistent with economic transaction theories, an e-marketplace has the functionality...

... Madhavaram can be contacted at: s.madhavaram@csuohio.edu © Emerald Group Publishing Limited 2014 Relationship marketing Service dominant logic Operant resources The fundamental imperative of relationship marketing strategy is that, to achieve competitive advantage and, thereby, superior...