...Bjørn Ronny Vien Purpose This study aims to examine how digital servitization can help manufacturing small and medium-sized enterprises (SMEs) advance circularity in service ecosystems. Design/methodology/approach This qualitative study interviewed managers from 18 manufacturing SMEs in Norway...

...Marcin Wieczerzycki; Milena Ratajczak-Mrozek; Aleksandra Hauke-Lopes; Maria Colurcio Purpose This study aims to provide in-depth insight into how value is co-created on different levels of context (i.e. dyads, triads and networks) within a service ecosystem, and thus examine the impact of indirect...

... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode B2B Actors Institutional logics Service ecosystem Balanced centricity Customer centricity is a key institutional logic in marketing (Latinovic...

... eHealth service ecosystem, by highlighting the drivers and inhibitors of change processes in eHealth. The research contributes to both theory and practice. At the theoretical level, our work expands the application of the S-D logic and the service ecosystem perspective in the eHealth sector...