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Keywords: Service recovery
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1403–1414.
Published: 11 January 2021
... process starts. Service recovery involves all the actions that must be taken by a company; using the necessary tools to bring a customer from a disappointing state to a satisfactory one (Gustafsson, 2009 ; Mayombo, 2014 ; Van Vaerenbergh and Orsingher, 2016 ; Grönroos, 1984). Service recovery includes...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (3): 291–302.
Published: 03 April 2018
...Denis Hübner; Stephan M. Wagner; Stefan Kurpjuweit This study aims to explore the service recovery paradox (SRP) in business to business (B2B) relationships. Previously, this phenomenon has been identified in consumer-facing industries. The research advances the marketing literature...

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