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Keywords: Social cognitive theory
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1915–1927.
Published: 16 April 2020
.... Design/methodology/approach Authors draw on the social cognitive theory of self-regulation to develop our model and examine the relationship between self-monitoring, thought self-leadership and adaptive selling behavior. We empirically test the model using data from 335 pharmaceutical salespeople...
