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Keywords: Social matrix
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 135–148.
Published: 06 April 2026
... and change are explained by a generative mechanism rather than by single transactions. Secondly, the paper contributes by problematising the starting conditions for buyer-seller relationships and the role of the social matrix. Finally, this paper raises questions about the unit of analysis in studies...

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