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1-5 of 5
Keywords: Social networks
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1587–1599.
Published: 17 April 2023
...Jingguang Ge; Leiming Li Purpose Family farms are seen as a powerful force for rural development, and they are gaining more and more research attention. This study aims to explore the relationship between the social networks of family farms and the dual innovation of the family farm business model...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1901–1913.
Published: 18 May 2020
... in sales forces. This study aims to know how social network patterns influence the flow of NHS among salespeople and sales managers in a large B2B sales organization. Design/methodology/approach The authors hypothesize and test whether patterns of social networks among salespeople and sales managers...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (12): 2201–2218.
Published: 27 April 2020
... professors and leading politicians), business people and postgraduate business students, all of Palestinian nationality. The article examines the Arabic culturally based business structure called Wasta, a system that relies on social networks and the reciprocal exchange of favors. A research instrument...
Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (6): 410–419.
Published: 03 August 2010
.../implications CRM 2.0 as a fully integrated strategy and system remains immature, though the integration of CRM traditional technologies with social networks is ongoing and increasingly coexistent. CRM 2.0 thus must be seen as strategically maturing but technologically immature. Practical implications Any...
Journal Articles
Journal of Business & Industrial Marketing (2008) 24 (1): 46–55.
Published: 26 December 2008
... and tools for social network analysis to test the hypothesized relationships. Findings The results show that none of the cluster companies has so far been able to operate at the expected level of innovation performance. Findings further support the hypothesis that network competence and central network...
