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Keywords: Solution
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (3): 372–389.
Published: 23 September 2020
... and associated solutions. The paper describes the research streams of VBS; proposes a comprehensive conceptual framework consisting of the factors influencing VBS at the organizational, individual, customer and environmental levels, together with 12 research propositions; and provides an agenda for future...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (5): 625–639.
Published: 05 June 2017
...Fabiana Nogueira Holanda Ferreira; Bernard Cova; Robert Spencer; João F. Proença The evolution of the BtoB realm toward solution business calls for a better understanding of how relationships develop over time in such a renewed context (Grewal et al., 2015). Indeed, the former dyadic...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (2): 132–142.
Published: 28 January 2014
...Dr Daniel Kindström, Dr Christian Kowalkowski; Chris Owen Raddats; Jamie Burton Purpose – The purpose of this paper is to investigate the resources and capabilities required by manufacturers to develop and deliver multi-vendor solutions. Design/methodology/approach – A multi-case design...

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